Open road through South African mountains
A World First · 20 Feb 2027

The
Perimeter

greg bolus

Greg Bolus is taking on one of the world's greatest endurance challenges with the goal of making a lasting impact on the next generation in South Africa.

Become a partner
8,500km

total distance

170days

on the road

~55km/day

average effort

4legs

across SA

1runner

zero precedent

1st

in world history

Greg Bolus trail runningSupa Greg

Why is Greg
doing this run?

One day, while contemplating life, Greg asked himself: “What if I could run around South Africa?”

Then, while contemplating his privilege, he asked: “What if I could raise enough money to build a small school while doing it?”

So, in asking “what if?”, he decided to answer with: “Why not?”

Greg isn't running 8,500 kilometres to prove how far one person can go, but to prove what's possible when ordinary people choose to do extraordinary things.

Distance running taught Greg that consistency matters more than talent. That showing up, especially on the hard days, compounds into something remarkable over time. Now he wants to use that lesson for something bigger than himself.

Every kilometre run will help create opportunities for young South Africans who deserve the chance to dream bigger, believe in themselves and build a better future.

“You should be scared of your dreams. They should make you question yourself. Just start - it doesn't matter how long it takes. Anybody can be a nobody, and still do incredible things.”
— Supa Greg

Follow the
journey

The first run of its kind, Greg will run clockwise around the South African Perimeter, making his way back home with 8500km to his name, with a lasting impact created as a result.

Open road
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Learners from Calling Education

Fundraising
initiative

Education has the power to change lives, but in South Africa, many children are ten steps behind from the moment they're born. Project Do It Scared exists to close that gap. Proving that ordinary people, showing up daily, can create an extraordinary impact, every kilometre Greg runs will raise funds to build and open a new school in partnership with Calling Education.

Learn more

Built to be
watched.

A dedicated 2-person media crew travels full-time with Greg for all 170 days. Not a highlight reel stitched together after the fact — the story, as it happens.

Daily short-form

1–2 Reels/TikToks cut same-day. ~250+ pieces of content across the journey.

Weekly long-form vlog

~24 episodes recapping each week's terrain, towns, struggles and donor stories.

Full-time crew

Content Lead (drone-licensed) + Reels Specialist, cameras and edit rig on the road.

Live tracking

GPS location feed embedded on the campaign site — watch the dot move in real time.

Open
categories.

Every category below is open. Cash, product, or in-kind. Title partner is exclusive — the rest, category-exclusive.

Footwear

12–16 pairs across road & trail terrain.

Apparel

Full daily-wear rotation, all conditions.

Nutrition

Daily fuelling for a ~55km/day effort.

Vehicle

Two support vehicles for the full trip.

Tech & Connection

Starlink, GPS, tracking, cameras.

Hospitality

Accommodation along the whole route.

Financial Services

Title-adjacent CSI co-investment.

Medical

On-call support & med kit through 170 days.

Partner
for impact.

Partner with us

Visibility

Logo placement on gear, vehicles and kit — featured daily.

Storytelling

Your brand woven into the story of a world first.

Media

Inclusion in radio, podcast and news interviews lined up around the campaign.

Community

Athlete guest segments, store activations, meet-ups on the route.

Foolhardy

01

Greg Bolus

Athlete

170 days. One step at a time.

02

Foolhardy

Agency

Logistics, content, sponsorship, PR.

03

Crew Lead / Driver

Support

Route, resupply, safety, vehicle.

04

Media Team ×2

Content

Drone, camera, daily edit rig.

Get in
touch.

Reach out to us with any question or inquiry you have and we'll do our best to get back to you as soon as possible.